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NEW QUESTION 38
A retail company’s database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an “Email ID,” which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Email ID” in the database.
What key issue should be addressed?
Choose 3 answers
- A. What publication lists will be used?
- B. How will Marketing Cloud and the database sync up?
- C. What will be used as Subscriber Key?
- D. Will new users have an “Email ID”?
- E. Will the company need a custom preference center?
Answer: B,C,D
NEW QUESTION 39
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Decision Split Activity using both Contact and Journey Data
- B. Einstein Split Activity
- C. Decision Split Activity using only Contact Data
- D. Decision Split Activity using only Journey Data
Answer: A
NEW QUESTION 40
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Pick “Choose from list,” selecting the From Name and From Email Values from the list of account users.
- D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: A,D
NEW QUESTION 41
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. Scheduled Starting Source
- D. File Drop Starting Source
Answer: A,D
NEW QUESTION 42
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