According to AppsFlyer, an app marketing company, the overall bounce rate after 30 days is 28%. Entertainment apps are removed more often, while money-based apps are removed less frequently. Regardless of the type of application you have, your strategy should be to stay on the users’ mobile phone for a long time, not just to sit, but also to fulfill your purpose.
If we analyze the user experience in the app step by step, it can help us uncover the critical factors affecting the mobile app audience, so that we can work on those and achieve our goals. Here is the explanation:
Step 1. Find your app in the Appstore
For that, we first need to know exactly what users are typing to search for apps. Based on the research, it was found that 47% of the users of the app on iOS indicated that they find the app through the app store search and 53% of the users of the app on Android have confirmed the same.
What are their search queries? Interestingly, according to the data provided by TUNE research, 86% of the 100 key words are symbols. With little room for unmarked essays, most articles are games or practical applications. The most common keywords in the unmarked section are: games, free games, VPN, calculator, music, photo editor and weather. Leaving out the model, if we analyze the user model of the unsigned group, we will get two types of work:
- Employees are informed and know what they are looking for
- Users explore opportunities, with no specific information in mind.
If you are a mobile app development company targeting non-branded users, your efforts should be directed towards building an app that appeals to both types of users. To do this, we need to analyze once they are in the app store, what keywords they use to search. Regina Leuwer, marketing and communication expert, sheds light on this topic. He contacted Sebastian Knopp, the developer of the software’s artificial intelligence software, who shared with him data from popular search terms. And according to this data, in 2017, there were about 2,455 unique search terms that were popular in the United States. Now, if we study this data for information, we will find that the name of the application is important to attract the attention of users.
If your app is of the untitled variety, make sure your app name is similar to a common search query, but also different from your competitors. So, when the name of your app is displayed, they click on it, finding it useful and interesting at the same time.
Step 2. Construction
Remember that your users use mobile devices with limited resources, from battery to storage and RAM to internet. Everything has a limit. So it’s better to create an app that is easy to download or say download in 5 minutes. Awesome tip here:
- Keep application file size small.
If you’re a developer, use APK Analyzer to find out which parts of the app are consuming too much space. You can also drop the classes. dex file in the res folder which contains images, raw files and XML.
Step 3. Connection
Once a user has successfully downloaded your mobile app, leave nothing to the imagination. Guide them well. You can do this through the login process, where users can learn the important features and where to start with the mobile app. Below are 3 things you should keep in mind when creating an onboarding process for your employees. Short and clear: All plans and tasks should be completed in seconds, with easy and clear options to skip.
Don’t show them the app. They already know what to download. Its purpose is to tell about the main functions and features. Allow users to skip: Let users with technical skills skip the startup. Your application must meet their requirements and not have a friendly session. Step 4. Purpose and User Interface
Here, the stage is set for your application and this is a golden opportunity to impress your users. What is important here is the interaction between the space and the user interface of the application. It depends entirely on the problem-solving ability and ease of use of the mobile application. The interface design plays an important role, allowing users to quickly access the software to perform their own tasks.
- Ease of use: Mobile is the epitome of convenience and if your users are having trouble using your app, there’s no way you’re going to get access to it on their mobile. From screen size to app color, many things are critical and need special attention.
- Intuitive: To create an intuitive user interface, you need to read users’ minds and develop a model based on. These must be concise, clear and “clear” in the interface.