A complete guide to SEO Marketing basics

SEO can potentially change your life and fade your business. Through SEO, you can take advantage of millions of users that use the search engines daily. SEO is the ultimate key to online success, and with the help of SEO, you can also optimize the website for search engines. This naturally means higher rankings in their results. More traffic also means more customers in the long run. If you want to start making a living online or selling your products online and getting more and more customers, you should make the most of SEO.

How does SEO work?

Before you dive deep into SEO, you should understand how search engines work. You make use of Google when you want to find out what you are looking for fast. Search engines have become a very integral part of our daily life, and whenever you have a question or want to buy something, the first thing you do is open Google and perform a search by typing a query in the search box. Many people also make use of voice search. 

You expect Google to respond to all the search requests fast and provide accurate results. You will also have to do a lot of preparation work in advance.

This process of making the top search results is broken down into two parts-

  1. Crawling and indexing.
  2. Ranking process.

What does one mean by crawling and indexing?

This is the process by which Google creates an index of all the websites available on the internet. To achieve this feat, Google has a number of programs called spiders that crawl the web, assimilate all the information, and enter it into the Google database for further processing. The crawlers are the ones that are responsible for finding new pages. They also monitor the existing pages for changes. Google has become very good at this over the years and can instantly identify index information. Google is the search engine with hundreds of spiders that monitor the web and a massive database storing and processing all the information.

Ranking process and search algorithm

Google is always at your disposal to equip you with the best results for your search query. When you type a search query in search box, Google has to understand what you are looking for. It also tries to give you a direct answer or present you with a list of all the websites likely to satisfy your request. 

Search algorithms are complex computer programs. They analyze the data in the Google index and make conscious decisions about which websites to show in the results for any kind of given query.

The algorithm is made up of hundreds of rules. However, nobody knows what these rules are. The Google founders created this program. In the very beginning, the algorithm was straightforward. However, as times changed, the algorithm evolved itself. Recently, Google has also incorporated AI technology into search algorithms. This algorithm is called the Rank Algorithm. Thus, the ranking decisions made by both robots and logic are maintained by humans. Many engineers have tried to decrypt the algorithm and understand how the ranking works, but no one could crack it.

Many people avail of the services of SEO Gold Coast. It is the company that helps the business owners increase the website’s traffic, leads and sales.

The SEO process has a set of predefined rules that you can apply to your website if you want to make it very easy for the search engines to index your websites and understand your content better. You should be aware that crawlers and algorithms are not humans; they cannot read or see a website like the real users. Crawlers also read the HTML code of a webpage. Then, they extract the needed information and add it to the index. After that, it is the job of the algorithms to decide which website to rank higher for certain types of queries.

This is an ongoing process and during this process, the crawlers and the algorithms are also looking for several clues to help them make the right decisions. The websites that can do this in the most efficient way are the ones that rank higher in the search results.

What are the components of SEO?

Following are the components of SEO-

  1. Technical SEO.
  2. On-page SEO.
  3. Off-page SEO.

Technical SEO

Technical SEO is the one that refers to the process of optimizing your website for the crawling and the indexing phase. With the help of technical SEO, you can also help the search engines access, crawl, interpret and also index the website without any problems. The major goal of technical SEO is to optimize the infrastructure of the website.

On-page SEO

Your goal with the on-page SEO is to speak the search engine language. You also have to help the crawlers understand the meaning and the context of your pages.

Off-page SEO

This type of SEO technique goes beyond the website design and content. It is a very critical part of the whole SEO process. However, you only have to deal with this after two other processes.


1. To rank higher in the search engines

With the SEO’s help, you will also be able to rank higher in the search engines and this automatically means more website traffic. It is the single most important element that can determine the success of your website. Without traffic, you will not have any conversions or sales. 

2. Drive targeted traffic to your website

There are several other types of traffic such as the traffic from social media networks. However, no source of traffic is as targeted as organic traffic. The users that type a search query on Google have a specific intent. Facebook is another social media website, however, this makes a huge difference when it comes to conversions. When you sell something online, it is more likely to make a sale if you get a visit from Google than from Facebook.

3. Free traffic

If your SEO is not working properly, then to get traffic to your website, you should pay for it. This is not bad if you can manage to run a profitable PPC campaign. However, as soon as you stop paying for the ads, your traffic will drop and you are back to square one.

However, with SEO, it is a completely different story. Once you manage to get high rankings on Google and implement proper strategies for maintaining the rankings, the traffic will flow 24/7. 

4. SEO allows you to grow your business

Google is one such search engine that constantly makes changes to their ranking algorithm. Every time they do this, some sites may gain or lose the rankings. 

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