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NEW QUESTION 28
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They’ve added you as an Admin on their Business Manager account.
You’ve recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who’ve visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

  • A. You need to go to the Ad Account and assign the agency as partner.
  • B. Under your Business Manager’ Pixels tab, you need add the agency as an “Assign Partner”
  • C. Under your Business Manager’ Pixels tab, you need add the agency ad account as an “Assigned Ad Account”
  • D. The agency needs to create a new pixel and install it to the website.
  • E. Under your Business Manager’ Pixels tab, you need add the agency’s web master as a person with access to the pixel.

Answer: B,C

Explanation:
Explanation
There are several way in which you can give the agency access to your website’s pixel:
* Assign the agency as a “Partner” under your Business Manager
* Assign the agency’s employees as “people” with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the “Partnership” tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don’t have to add the agency’s employees as those will be added when you assign the agency as a partner to your business manager.

 

NEW QUESTION 29
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

  • A. The community manager should select the boosted post, change the image and re-launch the campaign.
  • B. The community manager needs to post a new image and create a new campaign with a $20 budget.
  • C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
  • D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

Answer: C

Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.

 

NEW QUESTION 30
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

  • A. You need to associate the client’s website pixel with the product catalog in the Ad Account.
  • B. You should run remarketing campaigns without the Facebook pixel.
  • C. You need to create a new pixel and re-upload the product catalog.
  • D. You need to associate the client’s website pixel with the product catalog in the Business Manager.
  • E. You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.

Answer: D,E

Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client’s pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose “Product Catalogs” on the left pane
* Press “Associate Pixels” button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.

 

NEW QUESTION 31
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

  • A. You can’t set up multiple Fan Pages into one account on Facebook currently.
  • B. You set up a Global Page for international presence and then create a location for each country.
  • C. You set up multiple Fan Pages for each country.
  • D. You build one Fan Page and then go to Facebook and create multiple locations.

Answer: B

Explanation:
Explanation
The best solution is to create a Global Brand Page and then create multiple locations:

With Locations, businesses can:
* Help customers find a business faster
* Offer localized content
* Manage all locations in one place
* Aggregate check-ins on the Main Page
* Manage local Facebook ads

 

NEW QUESTION 32
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

  • A. Facebook will store all data from your CRM but hash it so people can’t see private info.
  • B. The matched and unmatched hashes are deleted.
  • C. When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.
  • D. The matched and unmatched hashes are kept for 180 days.
  • E. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.
  • F. When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

Answer: B,E,F

Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here’s how it works:

* When you begin the process to share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.

 

NEW QUESTION 33
……

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